Risa

The Risa hat factory exclusively produces and sells its own hats, in a wide variety of styles and customizable options. The brand's new look emphasizes this personalized, custom-made approach. In three phases: strategy, concept, and implementation, a key visual image emerged: the tape measure in a bright yellow. This, along with new typography, logo, and imagery, was developed into a design manual that will be applied across various media.

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various

2025